Get Started With Feature.fm

TuneCore has partnered an exciting platform, Feature.fm, that helps artists get their music heard. Offering a “digital ad platform” for musicians, Feature.fm lets you sponsor your already uploaded tracks from Deezer, SoundCloud or Youtube on stores, radio and major music websites worldwide, such as youredm, EDM Hunters, Tiny Mixtapes, 1001 Tracklists, PopMatters or HipHopnMore.

So what can Feature.fm do, and how do you get started?

There are three ways that feature.fm can help you get heard:

  1.    By playing your song to a targeted audience of Deezer users.
  2.    By playing your song to a targeted audience of people listening to the 8tracks Radio service.
  3.    By promoting one of your existing YouTube Videos, SoundCloud tracks or mp3 across various popular music websites and blogs.

The ability to create a campaign to promote your music to streaming stores like Deezer, or popular upload platforms like SoundCloud, make this an extremely worthwhile service in engaging your audience and music everywhere!

As one of the biggest streaming services, Deezer has 10 million active users, and offers its service in 182 countries worldwide. These millions of users are a huge opportunity! By generating more streams of your music inside a service like Deezer, you can drive trending activity, and start to rise up the Deezer charts – meaning  more exposure! As an additional bonus because TuneCore pays you 100% of revenue for your streams from Deezer, you will recoup some of the costs of your feature.fm campaign from the increase in streaming revenues you get from people hearing your music!

Once you’ve selected the song,  you will be asked how you would like to target your campaign – you can select locations, ages and genders. You then need to add some tags – genre, similar artists and flag whether or not your song has explicit lyrics.

If you’ve already distributed your music through Spotify, you can use the “similar artists” area to target similar artists based on data – but if not, then make sure you put in some well known artists here, so that you’re getting a broad pool of potential listeners. Targeting your music to the right audience is super important – be specific enough to hit the right people, but don’t be too specific – you want to get in front of as many potential fans as possible. If someone doesn’t like your song they can skip it so don’t worry. And if they skip before 30 seconds, you don’t get charged for the sponsored play.

Let’s take a look at the UK artist Karmah  to see their experience  using the service! They were specifically interested in boosting themselves on Deezer and selected that as their campaign focus with the song “I Ain’t Worried”. Now, as they are a UK band, their currency is in £, but you can use your own Local Currency (CAD$ £, €, $ etc…)

Above, represents the initial campaign creation process and then two days of activity. You can see that by spending £40 the campaign drove 2500 sponsored plays – so that’s more than 2500 potential new fans reached. One really interesting thing to note here is the “play sources”. You can see that almost everyone listened to the track on either an iPhone or Android phone. The number of Deezer users using the Deezer.com website is tiny by comparison. This is worth taking note of generally when you are promoting your music on social media (for example when using TuneCore Social Pro) – remember that the vast majority of people streaming your music will be doing so on a mobile device, and ensure that you are messaging appropriately.

In the image above we can see that there are 152 “engagements” – representing 6% of the people who listened. Let’s dive into bit more detail on that section.

You can see here that 81 people added the song to their “favourites” in Deezer while another 59 added it to one of their playlists – 140 people took an action related to saving the song. This means that new listeners are engaging with your music! By getting your music in front of a new fan with feature.fm, you may actually have started a relationship that continues for years!

Some more useful information that feature.fm gives you is a breakdown of the age and gender of the people who are listening to the track – but also the age and gender of people who engage.

When Karmah’s team created the campaign, they set some broad targeting criteria – you can be as detailed as you like here – the more relevant the data you put in here, the better the audience you will be targeting. The age range selected for the campaign is 12 to 40, and the locations are UK, USA, France, Ireland, and Canada. For Gender, the campaign targeted both female and male listeners.

When you look at the age and gender or people who heard the sponsored plays, you can see that females aged 18-24 heard the most number. This could be because of the “similar artists” that were used to target the campaign. The screenshot below breaks down the age and gender demographics of your audience.

Creating our first campaign with feature.fm took just a few minutes – and already we are seeing some exciting results…

For £40 (and remember, this is just a snapshot of two days in the campaign) Karmah not only got 2500 plays, but also 152 strong engagements as a result of people hearing and liking her music. She and her team also got some really valuable data about what kind of fan is most likely to engage with her music. All of this for just £0.26 per engagement – and with long term potential for those people who favorited or playlisted the track to listen again and again and again.

Karmah’s manager Jermaine from Public Sector Entertainment said, “Karmah already has a really engaged fanbase through SoundCloud, Twitter and Instagram – but we know that as her career develops the thing that matters most is getting out in front of new fans who have never heard her music before – feature.fm has allowed us to do that in a way I have not seen from any other tool. Creating our first campaign with feature.fm took just a few minutes – and already we’re seeing some exciting results. I will definitely be using feature.fm with other artists I manage. We made a small spend to test the platform, but I’m already imagining if this campaign keeps running. With a £100 campaign spend, that could be over 6000 streams, and more than 380 engagements… With £200 campaign spend it could hit more than 12000 streams, and possibly as many as 750 engagements – and we will see some of that spend come back directly through streaming revenues. Longer term I’m sure that the value of developing these new fans is sure to pay off.

Get started with feature.fm today – look for the link backstage in your TuneCore account and sign up using that link to get some free feature.fm credit to use in your first campaign.

iTunes Holiday 2017 Delays & Closures – Plan Ahead!

You read that right, folks! We’re already approaching the holiday season, and once again we’re here to remind you that it’s imperative to be prepared if you’re planning on distributing music during November and December. Like many of us, our pals at iTunes and other digital store partners take time off during the holiday, resulting in potential delays.

See below for some guidelines that’ll ensure you have a successful release just in time for the holidays:

  • In order for content to become available in iTunes and other stores between Friday, November 17th and Friday, December 1st you must upload and pay for distribution in TuneCore no later than Tuesday, November 7th.
  • In order for content to become available in iTunes and other stores between Saturday, December 2nd and Friday, December 8th you must upload and pay for distribution in TuneCore no later than Tuesday, November 14th.
  • In order for content to become available in iTunes and other stores between Saturday, December 9th and Friday, December 22nd you must upload and pay for distribution in TuneCore no later than Tuesday, November 28th.
  • In order for content to become available in iTunes and other stores between Saturday, December 23rd and Sunday, January 7th you must upload and pay for distribution in TuneCore no later than Tuesday, December 12th.

In order to make sure that you don’t miss the release date for your song or album, plan ahead and distribute your new music as soon as you can to avoid getting caught in holiday closings/delays. The earlier you get your new music on iTunes and other stores, the more time your fans will have to buy it!

If you’re not ready to release that album just yet, we always recommend releasing a single early to garner some excitement!

Regardless of how your fans celebrate the holidays, give them the chance to use your music as a soundtrack – distribute your holiday music today!

August Industry Wrap-Up

Spotify Begins Testing Videos Within Playlists


It’s amazing to think about the progress that streaming platforms have made over recent years. Streaming itself was and is a groundbreaking way to listen to music digitally, but one can even point to the amazing influential powers of playlists as an example of how quickly the way fans discover music and engage with their favorite artist changes. Any independent artist who has been added to a higher profile playlist will likely be able to tell you about the positive impact it has on their career, too.

This month, Spotify – which also announced that it has surpassed 60 million subscribers – officially rolled out the inclusion of videos within its incredibly popular “Rap Caviar” playlist (it began testing this feature in March, as reported by MusicAlly). While this is only available in the U.S. for now, it marks another impressive step towards integrating new forms of content for fans to geek-out on. One could say this move also shows video giants like YouTube that Spotify can keep up with the demand.

Outside the realm of traditional music videos, this will be exclusive video content from various artists aimed at engaging fans in a less traditional manner: Spotify claims fans will be able to see everything “from 2 Chainz visiting Dr. Miami to assist him with a butt-lift surgery to Sza hanging out in the woods and talking about her rise to fame, or Wale getting a gourmet meal from a five-star weed chef”.

As this feature is sure to be rolled out further in the coming year, independent artists can see this continued commitment to playlisting as a positive. Getting placed on a playlist can be a powerful way to market your music to new fans, and the opportunity to include video content down the road only sweetens the deal. TuneCore always offers artists the opportunity to be considered for feature placements (with no guarantees, of course), and this facet of marketing and promotion should be implemented into their upcoming releases.

 

Nielsen Report Shows Interesting Millennial Music Consumption Trends


Tired of reading reports and headlines about how ‘millennials’ are eating, drinking, ruining industries, and interacting with the world around them? Too bad! But hey, at least this recent report by Nielsen actually pertains to folks – millennial or otherwise – making music and distributing to digital platforms.

Millennial music fans display “Lots of Love, Lack of Loyalty”, Nielsen says. The report touches on a lot, but when it comes to music, it appears as though fans in the 18-34 range are using multiple platforms to tune in with little regard for the brands fueling them. 57% of millennials are using two or more apps to stream music, compared to only 39% of those streamers over the age 35.

While it’s commonplace to bemoan the decline of terrestrial (and even digital) radio listening among this generation, figures around how much radio they’re dialed into have barely dropped since last year (10 hours and 14 minutes per week down from 11 hours and 17 minutes per week). An interesting thing to note, though, is that millennials are “21%more likely to frequently choose songs than to let the music play without making changes” – an obviously different listening experience from what broadcast radio offers.

As mentioned above – if you’re an artist distributing to popular streaming platforms, this is some must-read stuff. The report concludes that loyalty to platforms aside, “the reality of today’s media scenario is that the addition of new offerings has actually inspired increased consumption.”

 

YouTube Begins Offering In-App Messaging & Sharing


Tired of reading what those animals in the YouTube video comment sections have to say? Yeah, we all are. The good news is that YouTube has launched an exciting new way for fans to share their favorite content with their friends and chat about it without ever leaving the app. As streaming services like Spotify scale back their messaging offerings, YouTube hopes to inspire more sharing, discovering and private conversation while keeping folks in-app.

YouTube Product Manager Benoit de Boursetty says, “We think it’ll make sharing easier, faster and more fun on your phone… These shared videos all live in a brand new tab on your YouTube mobile app, making it easier than ever to catch up on videos your friends have shared or to show them a few of your own favourites.”

The demand for music on YouTube continues, and thankfully independent artists are offered a way to not only distribute properly but also collect sound recording revenue from the Google-owned giant. It’s not hard to believe that we’ll see a spike in sharing among dedicated users who might shy away from music-first platforms such as Apple Music, Deezer or Spotify. As an app that attracts less-than-active music listeners at higher rates, YouTube’s new features stand to make it a friendlier place for artists to share their new releases.

Your Music Was Added to a Popular Spotify Playlist…Now What?

[Editors Note: This article was written by Sam Friedman and originally appeared on the Soundly Blog.]

 

It’s 2017, and album sales are sinking to historic lows. CDs are becoming obsolete. Even digital downloads are plummeting. But people are listening more than ever — they’re just streaming. The music-publishing industry is changing fast. The Recording Industry Association of America (RIAA) reported that in 2016, streaming services were responsible for more than 50% of revenue earned in the music industry today. And the biggest player of them all is — you guessed it — Spotify, with an unbelievable 50 million paying users.

Spotify is known for its “discover” features, most specifically its playlists. Whether it’s “New Music Friday,” “Today’s Top Hits,” or “RapCaviar,” many of these playlists have millions of followers. If your music gets added to one of the biggies, that’s about as close to a Willy-Wonka golden ticket as you’re going to get in the streaming world. Overnight, your track can soar from a few hundred plays to tens of thousands.

Today, it’s just as important (if not more so) for indie artists to try to get their music featured on Spotify playlists as it is to get press coverage. Obviously, both are optimal, but Spotify can generate some serious revenue, especially if the artist owns the music.

And beyond getting paid, it exposes your music to thousands of new listeners. In many ways, it’s not unlike opening for a huge artist in front of a new audience. Spotify often curates its playlists based on genres or moods, so when your song comes on, it’s usually because someone was looking for or listening to a song like yours. But as much as artists (and labels) are competing for features, not many of them have a plan for when that magical moment happens.

Personally speaking, I didn’t even know my song was featured until an A&R rep reached out to me to talk about my music, mentioning he found me on Spotify’s “Fresh Finds” playlist. I had no idea what he was talking about, but I checked my Spotify plays and saw that one of my tracks, which previously had less than 1,000 plays, had suddenly increased to nearly 40,000! I had no idea what to do next other than just feel giddy that people were discovering my music. In reality, there are several important steps that every artist should take when his or her music is featured in a Spotify playlist.

Promote Your Feature

First things first: if you do get featured on a playlist, treat it like a good press feature and share that thing! This is a good time to do a sponsored social media post with a link to your song on Spotify. You should already budget for promoting your music on Spotify, but after your song is featured on a playlist, make a custom post and bump up the awareness. Be sure to share the playlist itself, too, not just your song.

Thank the Playlist Curator(s)

You may have to do a little research to find the names of the playlist curators, but that’s what Google is for, right? Get to stalking! If you can, find their emails, send them a genuine thank you, and establish a relationship. It’s also a good idea to find their Twitter handles and tag them when you share the playlist.

If someone out there likes your music enough to put you on a playlist that literally thousands of other musicians are dying to be on, chances are he or she is going to be open to hearing from you. Capitalize on their interest, and make a connection as soon as possible.

Search the Charts

Even if your song is added to a small playlist and you only get a modest bump in streams, the rate of growth can be enough to earn some chart action. Search Viral 50, Spotify US, Spotify Global charts, etc. Making it onto one of these is a huge opportunity to shine.

It’s also a great way to encourage your fans to share your song. People always like to help something grow. Ask your fans for their help, and update them every time you move up a notch.

Check Other Playlists

When a song is added to a big playlist, there tends to be a domino effect. You can typically find out which playlists feature your song under the About portion of your Spotify artist profile. Search daily, but also actively go hunting. Every Friday, check the “New Music Friday” playlist. Every Wednesday, check all of the “Fresh Finds” playlists.

Remember, each playlist that features your song is going to grow your audience and is worth raving about. In addition, people will find your music and add you to their smaller playlists — thank them.

Use Data to Build Your Press Kit

Take the data from your playlist feature — number of streams, cities where you’re most popular, etc. — and add it to your press kit or EPK. Today, new artists are introduced with press quotes and their streaming data if it’s impressive. Similar to a good quote from a reputable publication, notable streaming data helps sell your music to prospective bookers, record labels, A&R execs, etc. and is powerful ammunition to build your career.

Reinvest Your Earnings

Various studies report that the aggregate net average per stream is around $0.005 depending on how much of your music you own. It takes a couple months to get paid, but make sure you have a plan ready for how to reinvest that income back into your music.

For example, stash a certain amount of that money away for promoting your next single with Instagram ads and sponsored Facebook posts. Using your streaming money for cocktails over the next five weekends might not be the best investment to help keep your music career growing.

Keep an Eye on Your Stats

Obviously, you should pay close attention to your streaming stats, but watch your overall numbers on other platforms like Facebook and Instagram along with other streaming services like Apple Music. Unfortunately, people streaming playlists that feature your song doesn’t automatically mean they’re becoming fans — they’re just being exposed to your music. Look out for people commenting on your pages saying they found you on Spotify. Those are the fans you’re going to want to nurture and build a relationship with.

Another helpful stat to track is where people are listening. If you’re popular in Sweden, for example, plan to include that territory in your next promotion, or possibly think about planning a tour there. Spotify insights are crucial in helping you target new fans and nurture existing ones.

Pitch to Other Playlists

Now that you’ve been featured once, use that as an angle to bolster your single for inclusion on another playlist. When you’re pitching, mention your success and how your track is growing. Remember, a lot of Spotify is about credibility. People tend to only pay attention when you’re on the rise. Capitalize on that and keep pitching. Singles die off fast these days, so keep extending the life of your track until you release the next one.

If you feel overwhelmed by all this data gathering, that’s because it’s designed to be complicated. There are over 900,000 distinct royalty streams that artists around the world have access to, and between 20-50% of royalties generated never make into these artists’ pockets.

Tips For Getting Your Song On a Spotify Playlist

[Editor’s Note: This blog was written by Janelle Rogers, the founder of  Green Light Go Publicity, a music PR firm which helps up-and-coming musicians reach their audience.]

 

You’re absolutely certain you want, no, you need, to get on an official Spotify playlist. The problem is you’re not sure how to reach the elusive curators and you’re struggling to get past 50 followers on Spotify.

Asking to be on an official Spotify playlist in that case is somewhat the equivalent of wanting to be on the cover of Rolling Stone when the only show you’ve played is the local dive bar on the seedy side of town.

Don’t despair. It doesn’t mean it can’t happen, but it does mean you’ll have to put in a little elbow grease to build up to it. Just like the mailroom guy has to work through a multitude of career levels before becoming manager, you’ll have to create some momentum to reach your official Spotify playlist goal.

Here’s a few simple steps that are within reach no matter the level:

1. Get Verified

The first thing you should do is get your Spotify band profile verified. This does a few things. It gives you credibility and shows you take your band seriously. It can also help with Spotify algorithms which prioritize verified accounts.

Lastly it can help you get noticed by Spotify influencers, including those who create unofficial playlists, but are influential nonetheless. You can find the five simple steps to get verified on Spotify here.

2. Work Unofficial Spotify Playlists

The best way to reach a goal is to start where you are. You may want to go straight to being featured on an official Spotify playlist, but the truth is that you’ll most likely need to build up to where a Spotify curator will pay attention. The good news is that there are a lot of unofficial Spotify curators who will be more open to featuring bands who haven’t yet built a larger following. At this stage in the game, Spotify curators, both official and unofficial, are heavily guarded and extremely elusive.

Start with the ones who want more followers and help brand them by asking your followers to follow them. In your head you may think they’re not worth the time. Instead think about not where they are, but where they could end up. Isn’t that how you would hope playlisters would think of you?

I can still remember when Alex with Consequence of Sound reached out to me to purchase a $25 ad on his site. Nobody knew who the blog was then, but now they’re one of the top blogs. And almost every band who comes to us for music PR at Green Light Go asks to be featured there. You never know where someone will go so treat them with the kind of courtesy and respect no matter what the level.

3. Promote Spotify on Social Media Platforms

If you want to increase followers and awareness with Spotify influencers, you’re going to need to increase your marketing efforts on your social media. Make sure you have links to your Spotify profile in your about sections. Also, once or so per week ask fans to follow you. But don’t just ask them to follow you without giving them something new.

Be strategic by offering fresh content whether it’s announcing your single release, album release or creating a playlist with new songs. Also be sure to promote the playlists of influencers you want to include you in their playlist. Especially with those who don’t yet have the following yet, this can go a long way and allow you to get in on the ground floor before they make it big.

4. Promote Spotify on Website

Just like you promote your social media on your website with Facebook and Twitter links, you should also include Spotify anywhere you can. They have a great tool to create a follow button so fans can follow you straight from your site. In addition, you should include icons next to your other social media and also include a Spotify playlist so people can listen to your music. Lastly, include a widget to listen to the music you have available on Spotify.

5. Create Spotify Playlists

If you have yet to build a following or create relationships with Spotify playlisters, a good place to start is by building your own playlist including your music. To better your chances with Spotify aggregators, limit it to one song per artist (including your song), a minimum of 20 songs and give the title something catchy that is also searchable based on your theme. For instance, we have a playlist themed around indie folk, which we simply callIndie Folks. We also have an indie rock playlist we call, you guessed it, Indie Rocks.


The above steps can help you start breaking down the barrier to get your songs on Spotify playlists. Go ahead and get started by working on the achievable areas to make you more attractive to Spotify influencers.

The Downsides of Releasing Music Often vs. Rarely

[Editors Note: This blog was written by Hugh McIntyre and is the second installment in a two-part series about how the timeliness and/or frequency of your release schedule can impact your career.]

 

Recently, I looked at the upsides that can come with releasing music either fairly often or rarely. There are plenty of good reasons to consider either one of those options, but what I didn’t discuss in detail in my piece was what could be wrong with these choices. What are the downsides to dropping albums and singles constantly, or only every so often?

Often

Ask any artist that releases a new album every year and you’ll probably hear them all say the same thing: they’re tired. Operating as a musician that shares that much material that often is exhausting in almost every way, and while it might sound terribly romantic to be so committed to your art that you’re willing to wear yourself thin to make it and put it out into the world, it’s incredibly difficult to keep up.

Between writing, recording, finishing everything else that comes with an album, and then properly promoting that new project—which means filming music videos, doing media outreach, and composing entire marketing campaigns—and that’s to say nothing of touring, it isn’t actually too difficult to imagine that refusing to take breaks in between album cycles is the sort of thing that can run anybody down, even the most ambitious and talented of artists.

If you’re constantly creating and releasing music without taking time to refresh and relax (at least for a little while), it may not take long for your art to suffer. Time is one of the necessary components to creating great music, and if you’re always working, you will see the quality of your work decrease…and everybody else will eventually notice as well. Sure, you may be selling more albums than you would if you only dropped a full length every few years, but can you keep up the pace for long? Are you really willing to all but kill yourself to get to a place where you’re worn out and creating music that may be beneath the best you can?

Also, just because you’re not taking time in between albums, that doesn’t mean that creating singles and albums (and everything else connected to these products) can be finished faster. It’s likely that putting together a 10-track record will take you essentially the same amount of time no matter how you’re doing it…so don’t you want your art to be appreciated? Putting new things out into the world constantly doesn’t let fans and the media give each piece the right amount of time and attention. If there’s always something else to hear, everybody will move on, and that can cheapen your art!

Rarely

It’s quite simple: if you don’t release a lot of music, you’ll have fewer things to sell. Even your biggest and most ardent fans are only going to buy every album you release once (or perhaps twice, depending on how you market different formats). Releasing an album every few years may help in some departments, and it may be the absolute best art you can possibly create, but you can still only sell it so many times. Sharing new tunes less frequently means you’ll need to focus on selling more copies to different people, which means more time spent promoting your limited output in the hopes of attracting new fans. Adding to your fan base sounds great (and of course it is), but it’s far easier to sell something, anything, to a fan you already have than to turn a stranger into a paying customer.

On top of having fewer opportunities to sell music, releasing music only occasionally only gives you so many chances to promote yourself, at least via traditional methods. Few blogs will want to interview an up-and-coming artist with nothing new to push, and larger publications that may only be potentially interested in you during the beginning of a cycle may miss you once, and then you’ll need to wait a long time before having a good reason to pitch them again. Even if you spend the money to hire a publicist, they’ll likely tell you that your best chances of getting press come when there is something new and exciting coming.

The same can be said for touring. Much like selling music, only the biggest and most adoring fans will come see you more than once if you have nothing new to play them. Tickets always sell better when you’re in full promotional mode, which comes with a new “era.” Plus, does it sound like fun to you as an artist to continually travel across the country playing nothing but the same few tracks?

One of the least talked-about issues facing artists that take lengthy breaks in between album cycles (or whatever we want to call it in today’s post-album economy) is that of lost momentum. Sometimes when a new or lesser-known artist starts to see their single become well known, be it on the charts or via a streaming platform like Spotify, they have already released an album or an EP that had been in the works. While some tracks become overnight sensations, it still takes a lot of acts months to see their songs go viral. Once that happens, musicians need to do everything they can to capitalize on their newfound, growing popularity. To disappear for a few years shortly after a potential fan base becomes interested is a huge wasted opportunity.

While it may be tiring, the smart thing is to try to get something out in time for those people that just arrived to the party to snap up more material, thus cementing them as fans. If you step away for a time and return years later, it might be too late for many of them, and you’ll have lost some could-have-been fans.