Wednesday Video Diversion: July 5, 2017

Happy Fifth of July everyone! Checking in with your weekly excuse to turn off whatever you’re doing and indulge in some awesome TuneCore Artist Music Videos:

Alfred Jackson, “Closer”

Cornelius, “Free Fall”

Lowland Hum, “Folded Flower”

Bizie, “I Didn’t Know (feat. Elxse)”

MADYX, “Some Kisses”

Dagny, “Wearing Nothing”

Croosh, “Mind”

Andrew Belle, “Down”

The Dukes, “Black Hole Love”

New Music Friday: July 30, 2017

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

Follow Music Made Me – a Spotify playlist that’s updated every Friday with new releases from TuneCore Artists – stream it below!


Bad Decisions
Madyx

Alternative, Pop


Boy
Duckwrth

Hip Hop/Rap, Alternative


Man Of the Year
Leroy Sanchez

Pop, Singer/Songwriter


Adrenaline (feat. Bryce Fox & Roger Will)
J2

Pop, Rock


American Dreamer
Kyd the Band

Alternative, Pop


Zones (Milk N Cooks Remix)
Zak Downtown

Electronic


Better Than Brand New

Martin Kerr
Singer/Songwriter, Folk


Toast to the Stars
Blake Torrey

Country


Catch Girl
Matt Chase

Pop, Country


Shine
Not a Fan

Hip Hop/Rap, Alternative


Rude Awakening
Torion

R&B/Soul, Pop


There’s Nothing Holdin’ Me Back
Truett

Rock, Alternative


I Got U
Katie Price

Dance, Pop


Left Hand
Erick Dayz

Hip Hop/Rap


Electric Dread
NRVS LVRS

Electronic, Alternative


Shinto
Venture Klan

Hip Hop/Rap


Lost At Sea
Jena Rose

Pop


The Vibe Is Heavy 2
Tdot Illdude

Hip Hop/Rap


Rival
RUELLE

Alternative, Pop


Adolescence Swim
Deetranada

Hip Hop/Rap

June Industry Wrap-Up

Spotify Tests “Sponsored Songs” and Expands Concert Listings

In lieu of traditional audio ads that ‘freemium’ tier users of Spotify hear during a given listening session, Spotify is testing a new process that would allow artists and labels to pay for placement of their song – thus monetizing the free listening associated with this kind of membership. This opens up the potential for artists to to secure a place on playlists, which have soared in popularity among subscribers of all kinds over the past couple of years.

Users of the ad-supported tier will have the option of opting out of this test; and Spotify has confirmed that even if the test is successful, this feature will only remain on this tier. Relying heavily on its plethora of data, Spotify will target sponsored song placement based on listening habits.

While sponsored songs’ likeness to the traditional ‘payola’ models of old terrestrial radio is up for debate, it does represent a shift in how Spotify manages its ‘freemium’ platform and drives revenue from those still unwilling to subscribe for a monthly or annual fee. Spotify has remained one of the few popular streaming platforms to offer a free listening tier, and there has long been speculation around whether or not the company would be willing to eliminate it; the ‘freemium’ model is a key differentiating offer when compared to its growing and formidable streaming rival Apple Music.

It remains to be seen how this will be rolled out and made available to independent artists, but if it is made reasonably affordable and accessible to music makers outside of the label system, they could stand to benefit from the feature by reaching new listeners who are more likely to tune into a ‘sponsored song’ then a generic advertisement.

Spotify also announced that in addition to its partnerships with Ticketmaser and digital ticketing platform SongKick, users will now be able to access artists’ upcoming tour dates via a collaboration with Eventbrite and AEG’s AXS. This means more hometown venues, more touring territories, and more opportunities to promote local live experiences for fans.

LANDR Celebrates 1 Million Users

TuneCore’s pals over at LANDR – the tool that allows independent artists to instantly master their tracks at an affordable rate – have hit a major milestone: one million users! LANDR has continued to offer a great solution to artists hoping to polish the sounds of their tracks while lacking a robust mastering budget.

Throughout most of June, LANDR partnered with TuneCore Artist Chance the Rapper, donating $1.00 for every user that masters a track Chance’s Chicago-based “Social Works” Music Academy, as well as 10% of all purchases. We always love to see great brands connecting with great artists, and the charitable element of this arrangement only warms our hearts more.

Google Play Music’s New Release Radio Feature Launches

No matter what music streaming platform your fans dig the most, (and remember, we help you get your releases on a lot of ‘em!), we can all agree that they should be aware of new releases each week. After all, with so much music being digitally released each year, listeners can feel a bit overwhelmed, and it helps to have a little curated direction when it comes to being alerted about the latest and greatest.

Much like Spotify’s “Release Radar” or Apple Music’s “My New Music Mix” features, Google Play Music announced this month that it’s now offering a feature for subscribers called “New Release Radio”. It’s essentially, according to the Android Authority blog, “a playlist that offers up the latest new release and is actually updated on a daily basis to ensure that you’ve always got something new to listen to.”

As personalized, data-driven playlists and features continue to increase in popularity among streaming platforms, Google’s New Release Radio is a welcomed addition. We look forward to seeing how TuneCore Artists can make their music more discoverable to more fans.

ASCAP and YouTube Strike a Performance Rights Deal

In an era in which artists and songwriters have been forced to be more vigilant when it comes to collecting digital royalties, video streaming giant YouTube and performance rights organization ASCAP have reached a multi-year agreement for public performance rights and data collaboration in the U.S. This comes as a sigh of relief to many who have been seeking ways to ensure that royalties are being paid to songwriters, composers and publishers when their works are streamed on YouTube.

ASCAP CEO Elizabeth Matthews says, “This agreement achieves two important ASCAP goals – it will yield substantially higher overall compensation for our members from YouTube and will continue to propel ASCAP’s ongoing transformation strategy to lead the industry toward more accurate and reliable data.”

Good news for TuneCore Artists who are affiliated with ASCAP: this new deal will allow the two parties to address the issues around identifying and compensating songwriters using the extensive amount of data they have available. This, in general, is also another important step towards creating a system within the digital music economy that holds platforms and rights societies responsible for proper royalty payments.

TuneCore Artists Close In On Earning One Billion Dollars In Revenue

When TuneCore launched in 2006, our mission was simple and clear: to help independent artists sell their music online, without sacrificing sales revenue or giving up their rights. At that time, there was only a fraction of the digital platforms by which artists can have their music streamed, downloaded and discovered in 2017. iTunes ruled, Amazon was cracking into the market, and artists that created music outside of the label system needed a way to get it distributed.

Since then, TuneCore has gone on to grow as a company exponentially in terms of what we offer artists in the way of features and services – and independent artists have acquired more and more power when it comes to controlling and advancing their careers. Services like Music Publishing Administration, Fan Reviews, Professional Mastering, YouTube Sound Recording revenue collection and others have made TuneCore a staple in the indie community across all genres.

All the while, whether they continued grinding it out DIY-style, got signed to a label, or achieved mainstream success, TuneCore Artists carried on receiving 100% of their sales revenue using our platform.

Today, we’re excited to announce that TuneCore is approaching the $1 BILLION mark of revenue earned by artists from their download sales and streams!

That’s one billion as in the number one, and NINE zeros after it. These are McDonald’s-esque numbers, people. Dr. Evil-from-Austin-Powers-ransom-request numbers, even. No matter the non-music-related monetary figure reference: we think it’s a pretty big deal.

Collectively, that money helped artists do things like:

  • Eat
  • Pay rent
  • Record more projects
  • Create and sell merch
  • Sign up for Publishing Administration
  • Build PR and radio campaign plans
  • Afford new equipment and gear
  • Go on tour

Maybe you’re reading this as a TuneCore Artist who just joined or hasn’t seen tons of money from their release since distributing and you’re thinking, “Wait, what? Me?” Yes, you. As you hustle and write and record and tour to build a fanbase, and focus on earning more revenue from your music, the money you’ve earned so far – whether you’re still working on that first dollar, or you’ve out the other side as a superstar – contributes to a major figure that would have baffled music industry pundits over ten years ago.

Your contribution to this major milestone, no matter what the size, plays an undeniable role in the further expansion of independent music and supports the idea that artists can do it their way and still get paid.

To celebrate, for a limited time you can join the Tunecore Artists already in the ‘Billion Dollar Club’ by distributing a FREE SINGLE using the promo code BILLION at check out (offer expires 7/2/17).

Distribute your free single today!

As we count down to the big earning moment, join us for the journey by following us on Twitter, Facebook and Instagram where you can get in on the fun. And be sure to follow our official TuneCore Spotify playlist!

How Musicians Can Take Advantage of Key Digital Trends Towards 2020

[Editors Note: This blog article was written by Michelle Aguilar.]

 

It is probably no surprise that businesses are being transformed by digital platforms such as Facebook. The platform has recently released a report that looks at the different ways in which businesses are being reshaped. Out of the many insights from the report, there are three findings that can be of great use, especially if you are an independent musician.

Consumer Expectations are Increasing

Facebook notes that people are expecting higher quality in mobile experiences and customer service. Reflective of their data, Facebook conversation around ‘user experience’ has been observed to grow considerably. Because of this increase, people are more accepting of surging prices. There is a willingness to pay for more convenience. This highlights the need for business to gain better understanding of the modern customer experience.

As a musician, this data can be applied to the digitalized aspects of your endeavors. Your website, press kit, and social media are all channels you can clean up and modify to make information accessible, easy to navigate, and responsive. You can also compare this to your experience as a user when attempting to connect to a business; you’re more likely to engage more when the experience is without stress or confusion.

Consumer Participation in Ecommerce is Increasing

An increase in globalization has significantly influenced the ecommerce reach. According to Facebook, more than one billion users are connected to another business in another country. Two in three online shoppers have already shopped cross-border. To give you a statistical run-down on people per region around the world are connected to a business in another country:

  • In the US, over 60%
  • In Canada, over 60%
  • In the UK, over 75%
  • In Germany, over 75%
  • In India, over 40%
  • In Japan, over 30%
  • In Indonesia over 45%
  • In Brazil, over 60%
  • In Mexico, over 60%

If people are becoming more willing to make business abroad, it is important that you make your music and music events available internationally available on the web, this includes making your music available on Spotify or other streaming services. You can also include a ‘tip jar’ to your website by creating an account on www.paypal.me—there, people can make donations by sending payments to your PayPal account.

Millennials Are The Most Populous Generation in the U.S 

According to Facebook, it is estimated that by 2020, Millennials will make up half of the global workforce. The Brookings Institution, a non-profit public policy organization, has defined key Millennial values that will shape the future of the American economy—these include:

  • An interest in daily work that reflects and is a part of larger societal concerns.
  • An emphasis on corporate social responsibility, stronger brand loyalty, ethical causes, and ability to offer specific solutions to specific social problems.
  • Respect for the environment.
  • Ability to build communities based on shared interests rather than geographical proximity, which in turn bridges dissimilar groups.

It’s important to become acquainted with the demographics that will make up most of the future workforce. After all, you are ultimately trying to find financial sustainability through your work (work which doesn’t come close to those that have a promising check every other week).And since Millennials listen to 75% more music on a daily basis (ERA) compared to other generations, these insights can serve as a guide to help you better understand your target audience.

Are there any social, economic or environmental issues that you’re interested or passionate about? If not, try to think about your personal interests; there is always someone out there that can relate and you never know, something that makes you tick may do the same for 100 (or more) others.

As an independent musician, staying on track with digital trends can be laborious since most of the time you’re busy producing, searching for gigs and doing a hundred other things to keep the ball rolling. So I hope that this brief recap on Facebook’s digital report can help fine-tune business for you and keep you prepared for your current endeavors!

Do you know of any other social media/digital trends that may be of use for other musicians? How have you managed to stay active on social media platforms? Feel free to share with us below in the comments.

New Music Friday: June 16, 2017

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

Follow Music Made Me – a Spotify playlist that’s updated every Friday with new releases from TuneCore Artists – stream it below!


Mad World
Jon Tessier

Alternative, Pop


Lost To The Max
NRVS LVRS

Electronic


Used To Be
AJ
Pop, Singer/Songwriter


Serious Love
Anya Marina

Alternative, Singer/Songwriter


Ooh La La
The Well Pennies

Singer/Songwriter


I Know You Know

Rusangano Family
Hip Hop/Rap, R&B/Soul


Replay (feat. Chandanie)
JSWISS

Hip Hop/Rap, R&B/Soul


Into The Wild
Justin Garner

R&B/Soul, Pop


Dreamworld
Ivory Hours

Alternative, Pop


From The Inside Out
Seth Alley

Pop, Hip Hop/Rap


Been Here Before
Whissell

Pop, Alternative


Monsters (Acoustic Version)
RUELLE

Singer/Songwriter, Alternative


What If There Is No Destination

Garrison Starr

Singer/Songwriter, Alternative


Alive
Crystal Bowersox

Singer/Songwriter, Alternative


Evergreen

Jake Wesley Rogers

Singer/Songwriter, Folk