Industry Navigation Tools for Songwriters

[Editors Note: This is a guest blog written by TuneCore Artist Skela. Enjoy her tips to better network, collaborate, and engage was an independent songwriter in the music industry!]

You have to work very, very hard for a just a little bit of luck in the music industry. There are so many beautifully talented artists in this world, and it’s so easy to become overwhelmed by the idea of being one small fish in what feels like many oceans. Instead of being intimidated or striking up ugly green competition with your counterparts, use the multitude of likeminded artists around you to your advantage.

Songwriters are special creatures. We are spectators, empathetic beings, and constantly translating emotion onto paper. You may not know it yet, but one of your greatest strengths can be the ability to connect with others.

So do it.

Interact with the musicians around you. You may have written your best song alone in your bedroom, but it’s about more than that. Creating a long lasting career takes a village – or, people who support one another. Here are a few navigation tips I wish I knew in the beginning of my career:

1. There is no way of knowing who is going to be plucked from the bucket next.

Don’t cling to the cool kids. Don’t pursue people that you think are going to be the next big thing. Find the artists whose work you admire and connect with them. If you vibe with someone’s music, there’s a good chance you’re going to work well with them. Find your people, not your posse.

2. Go to your friends’ performances.

This seems obvious, but you would be surprised how many people don’t show up and support their music making peers. It’s important to show face because there is going to come a time where you need heads in a room and the favor returned. Also, buying tickets to concerts is what makes the industry go round. Most importantly, seeing someone in their element live is inspiring and always an opportunity to learn something new!

3. Never, ever stop writing.

If you’re going to be “something” in this world, then be the best damn “something” there is. If you’re going to call yourself a songwriter, then make sure you have an arsenal of material ready to work at any given time. You never know what session you might be asked to hop in on. Make sure you have it together so you don’t miss any opportunities to work with people.

4. Don’t burn bridges.

Again, you never know who is going to make it next in this industry. There is no foreseeable timeline attached to musicians so don’t write them off just because they’re not growing parallel to you. There’s a way to speak to people and a way to end relationships amicably. Lead a relationship by good example and leave the future open not barbed with past fallouts.

5. Speak up!

Just because you’re not a producer doesn’t mean that you should sit next to a producer in the studio silent. No one knows the sound you’re after better than you do. You might not know the technical aspect of how to create the palette and structure of a song, but you should know what it takes and be able to find the appropriate references and language in order to properly articulate your vision.

I know that working with producers can be intimidating. When I first started working with producers, I was just so grateful to be working with anyone at all that I nodded my head in agreement to almost everything. If you know what you want, don’t be afraid to speak up. The sooner the better, trust me.

6. When you know, you know.

Don’t force relationships. They should come naturally. It’s impossible to have a strong connection with every musician you meet. Take the session, try it out, and if it doesn’t work, both parties are going to feel something is off. Maximize your time by listening to your instincts when it comes to producers, songwriters and instrumentalists.

7. There is no such thing as an overnight success.

It is so easy to be jealous of others who are finding success in the music industry, but know that the people who are excelling probably worked extremely hard for their bite. It doesn’t come easy or without struggle. If one of your friends is finding success, it means that you’re surrounded by the right people. It’s a good thing when another musician starts to make traction. Your time will come because there is no expiration date if you don’t give up.

New Music Friday: April 21, 2017

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

Follow Music Made Me – a Spotify playlist that’s updated every Friday with new releases from TuneCore Artists – stream it below!


Changing
Devan Dubois
Alternative, Pop


Older Men & Whiskey
Chyyanna Lee
Pop, Country


Monument
Lions Lions

Rock, Alternative


Goals
Nate Good

Hip Hop/Rap


Treat You Better
Throw the Fight

Rock, Alternative


In Dank We Trust

Black the Ripper
Hip Hop/Rap, New Age


Battles
Rita Springer
Christian/Gospel


86
Infected Rain

Rock


Passionfruit
Cimorelli

Pop


Addiction Kills
Jelly Roll

Hip Hop/Rap


Change: The Lost Record
Josh Thompson

Country


Black Hole Sun
Break of Reality

Rock, Instrumental

5 Reasons Teaming Up With Another Band Means a Mutual Boost on Tour

[Editors Note: This blog was written by Jhoni Jackson, a music journalist and Puerto Rico-based venue owner.]

 

Heading out on tour with your band has the potential to bring everyone in it closer together. Co-existing and constantly collaborating, playing together night after night—becoming a tight-knit troupe in the process is almost inevitable. But why not double the bonds you could solidify by bringing another group into the picture? Organizing a joint tour means you’ll connect with even more fellow musicians—and that’s not the only benefit, either.

The notion that there’s strength in numbers is inarguably true for independent and DIY bands. Touring is one of the toughest parts of the gig; in that effort especially, you’ll accomplish more working together.

1. You’re sharing fans

Even if you hail from the same city, chances are you don’t share the exact same fanbase with any other band. That means pairing up in any capacity is an opportunity for exposure to new listeners; touring together is a maximized version of that.

Whenever possible, tag your tour-mates in related promo and other posts—and they should do the same, of course. Collaborate as much as you can: Both bands should be reflected in promo material like tour posters, promo videos announcing dates, Facebook events, and so forth. Every time you promote together is another chance to appeal to each other’s fans.

One result of two separate camps collectively pushing the promo could be increased show attendance, and there’s some strategy within that for increased effectiveness. If either group has toured before, include spots in your schedule that one has played and the other hasn’t; the band visiting for a second time can help carry the newcomer in terms of pull. Even if both bands are embarking on first-ever tours, though, you can also use Insights on your Facebook page to learn about the demographics of your fans. Their locations could help you choose which cities you visit, or what kind of marketing effort will work best based on your existing (or yet-to-be-built) audiences.

2. You can pool resources

Lug around less by sharing gear, particularly the bulkier items like amps and drums. Go in on groceries together to save money, and share the burden of cooking and preparing meals by rotating responsibilities. Depending on how big your group is, you might even travel together in a single vehicle, so there’s only one gas tank to fill to be split among all of you. And when you’re reaching out to friends and acquaintances as you line up places to crash on tour, more musicians in the mix means a greater potential number of generous hosts.

3. Two networks are better than one

Maybe one of you knows a booking agent in a particular city and the other doesn’t, or perhaps you’ve established a rapport with certain outlets that your touring mates haven’t. Knowing the right people in any given city can be a boon to a DIY tour. Whatever the effort, your connections combined are obviously doubly powerful.

4. Collaborating sparks creativity

Working together on any type of creative strategy, the sharing of influences and obscure discoveries, even casual conversations about art and music—something special happens when separate imaginations meet. New ideas pop up seemingly from nowhere; you gain fresh perspectives about other people’s work and your own.

Creativity fuels creativity, and in the close quarters of tour life, there’s no doubt you’ll find inspiration in collaborating—and practically living together—throughout the trip.

5. Through the camaraderie, you strengthen community bonds

Touring together is one of those shared experiences that facilitates deep connections and meaningful, lifelong friendships. The struggles, triumphs, exhaustion—incredible shows, bad turnouts, strategizing for press, the perpetual uphill battle of financial sustainment—are all collectively endured or celebrated.

Camaraderie develops naturally, and that, in turn, helps you strengthen your overall ties to your scene, whether that community is local or built around a genre and spread throughout different cities.

Wednesday Video Diversion: April 12, 2017

Whoa…on this day 17 long, long years ago, members of the legendary heavy metal group Metallica filed a lawsuit against Napster, – who are now our friends and partners! – Yale, USC and Indiana University for copyright infringement. This was a big first step in the fight against piracy, and it was a lot to get through. Thank goodness for streaming, right?! Anyhow, with that fun fact in mind for the day, enjoy this line-up of awesome TuneCore Artist music videos which are provided to further distract you from whatever work you had hoped to accomplish:

 

High Waisted, “Party in the Back”

The Shondes, “Everything Good”

Linda May Han Oh, “Footfall”

Aaron Goodvin, “Lonely Drum”

Moosh & Twist, “All of a Sudden”

Tsyphur Zalan, “Spinal Bolt”

Lions Lions, “Between Us”

Samsara Blues Experiment, “Into the Black”

AirLands, “SpaceShips”

How Open Mics Can Open Doors in Your Local Music Scene

[Editors Note: This is a guest blog post written by Mason Hoberg. Mason is a freelance writer who covers music-related topics and is a regular contributor to Equipboard.]

 

A hard truth of the world is that it’s never what you know. Rather, it’s almost always who you know. It doesn’t matter how skilled you are, or how much time you’ve put into honing your writing or performing talents. If you can’t make valuable connections in your local music scene, odds are you’re going to have an incredibly difficult time in making any significant process in your career as a musician.

With that being said, there are a variety of different ways that you can open doors for yourself. This article is going to focus on open mics, and since this is the exclusive focus of the article we can get into the nitty gritty of how you can use them to help start your career as a musician.

1. Friends Talk To Friends Talk to Friends (Etc.)

If you’re looking for a talented musician, who are the first people you’re going to ask? Odds are, most of you are going to talk to friends who either are musicians or who are in contact with people in the local music scene.

Now believe it or not, the best way to take advantage of this, (aside from showing up and playing at least competently, obviously), is to always be professional and kind to those around you. Just about any band in the world would rather have a nice and dependable member than one who’s a jerk and causes the band problems.

Never talk down to your fellow performers, and for the love of God, don’t heckle. If you’re a musician who heckles your peers, get up right now and go look in a mirror. And then smash your face into it. The scars you gain from doing so will definitely add an element of mystique to your next performance. (Note: TuneCore is not liable for any heckler who smashes his/her face into a mirror. Even if it is kind of funny).

2. Networking With Other Musicians

While word of mouth is a powerful ally, it’s just as important to actually make connections with your fellow musicians. Imagine this scenario: You’re looking for a place to play gigs and you see a local gigging musician at an open mic night (which believe it or not, a lot of them do actually show up there to work on new songs or just to stay in practice with performing). You two get to talking and you mention that you’ve been having a hard time finding gigs, and then you ask if he/she would be able to recommend any venue owners who are pleasant to work with. Now you have a focused list of venue owners who host live music, and an idea of how it is to work with them. You can also ask about how the crowds were in different venues throughout town, giving you an idea as to which venues you should work on based on your genre.

While doing this once is helpful, doing it a dozen times is probably going to give you a pretty comprehensive list of the venues in the area, the type of music that works best in them, and how these venue owners treat their musicians. This is incredibly valuable information to have, because one of the most important parts of putting on a good show is finding a venue that works well for your music.

3. It Shows You What Type Of Music Is Best Received In The Area

Something many musicians don’t think about is how their audiences are going to react to the music they play, and not in regards to its quality. Rather, what is the demographic of listeners in your area like? Do they prefer metal? Soft acoustic music? Country? Folk? Do you have an idea of what these percentages are like?

While open mics are going to give you pretty skewed results due to the fact that most of the people who attend are likely to be more interested in acoustic music, odds are the overall reactions are still going to be at least somewhat representative. For example, if the crowd present likes Garth Brooks covers odds are that there will at least be some venues in town where country is well received.

Likewise, if the crowd loses their mind over a particularly inspired “Good Riddance (Time of Your Life)” cover for example, you can be pretty sure that there will be areas where Green Day will go over well.

4. You Get To Learn A Variety Of Approaches To Working A Crowd

Working a crowd is an art, and just like any other art there are a variety of different ways to approach it. Learning to time jokes well, figuring out how to introduce a song, and learning how to build a set-list are all fundamental skills for a musician.

While practice is important, so is being exposed to a variety of different approaches. You always want to be learning and trying new things, and there’s no better way to think up a new approach than to see what others are doing. Odds are they’ll do at least one thing that you never do that goes over well, and if they happen to be really bad at working a crowd, you get a few lessons in what not to do.

Wrapping It All Up

Being a musician requires a collection of several different skills, and open mics are a good place to hone them – aside from being an awesome place to make the connections that you’ll need to advance your career. They’re not always pretty, and the musicians who attend them may not always be the most pleasant to listen to, but there are a variety of things to learn and a huge population of musicians to network with.