August Industry Wrap-Up

Spotify Begins Testing Videos Within Playlists


It’s amazing to think about the progress that streaming platforms have made over recent years. Streaming itself was and is a groundbreaking way to listen to music digitally, but one can even point to the amazing influential powers of playlists as an example of how quickly the way fans discover music and engage with their favorite artist changes. Any independent artist who has been added to a higher profile playlist will likely be able to tell you about the positive impact it has on their career, too.

This month, Spotify – which also announced that it has surpassed 60 million subscribers – officially rolled out the inclusion of videos within its incredibly popular “Rap Caviar” playlist (it began testing this feature in March, as reported by MusicAlly). While this is only available in the U.S. for now, it marks another impressive step towards integrating new forms of content for fans to geek-out on. One could say this move also shows video giants like YouTube that Spotify can keep up with the demand.

Outside the realm of traditional music videos, this will be exclusive video content from various artists aimed at engaging fans in a less traditional manner: Spotify claims fans will be able to see everything “from 2 Chainz visiting Dr. Miami to assist him with a butt-lift surgery to Sza hanging out in the woods and talking about her rise to fame, or Wale getting a gourmet meal from a five-star weed chef”.

As this feature is sure to be rolled out further in the coming year, independent artists can see this continued commitment to playlisting as a positive. Getting placed on a playlist can be a powerful way to market your music to new fans, and the opportunity to include video content down the road only sweetens the deal. TuneCore always offers artists the opportunity to be considered for feature placements (with no guarantees, of course), and this facet of marketing and promotion should be implemented into their upcoming releases.

 

Nielsen Report Shows Interesting Millennial Music Consumption Trends


Tired of reading reports and headlines about how ‘millennials’ are eating, drinking, ruining industries, and interacting with the world around them? Too bad! But hey, at least this recent report by Nielsen actually pertains to folks – millennial or otherwise – making music and distributing to digital platforms.

Millennial music fans display “Lots of Love, Lack of Loyalty”, Nielsen says. The report touches on a lot, but when it comes to music, it appears as though fans in the 18-34 range are using multiple platforms to tune in with little regard for the brands fueling them. 57% of millennials are using two or more apps to stream music, compared to only 39% of those streamers over the age 35.

While it’s commonplace to bemoan the decline of terrestrial (and even digital) radio listening among this generation, figures around how much radio they’re dialed into have barely dropped since last year (10 hours and 14 minutes per week down from 11 hours and 17 minutes per week). An interesting thing to note, though, is that millennials are “21%more likely to frequently choose songs than to let the music play without making changes” – an obviously different listening experience from what broadcast radio offers.

As mentioned above – if you’re an artist distributing to popular streaming platforms, this is some must-read stuff. The report concludes that loyalty to platforms aside, “the reality of today’s media scenario is that the addition of new offerings has actually inspired increased consumption.”

 

YouTube Begins Offering In-App Messaging & Sharing


Tired of reading what those animals in the YouTube video comment sections have to say? Yeah, we all are. The good news is that YouTube has launched an exciting new way for fans to share their favorite content with their friends and chat about it without ever leaving the app. As streaming services like Spotify scale back their messaging offerings, YouTube hopes to inspire more sharing, discovering and private conversation while keeping folks in-app.

YouTube Product Manager Benoit de Boursetty says, “We think it’ll make sharing easier, faster and more fun on your phone… These shared videos all live in a brand new tab on your YouTube mobile app, making it easier than ever to catch up on videos your friends have shared or to show them a few of your own favourites.”

The demand for music on YouTube continues, and thankfully independent artists are offered a way to not only distribute properly but also collect sound recording revenue from the Google-owned giant. It’s not hard to believe that we’ll see a spike in sharing among dedicated users who might shy away from music-first platforms such as Apple Music, Deezer or Spotify. As an app that attracts less-than-active music listeners at higher rates, YouTube’s new features stand to make it a friendlier place for artists to share their new releases.

Celebrate TuneCore’s $1 Billion Milestone on Social Media!

Back in June, we announced that within the coming months, TuneCore Artists will be hitting a MAJOR benchmark in its efforts to support the independent artist community: receiving over $1 BILLION collectively in streaming and download revenue!

In an ever-changing industry, artists have had to ensure that their desire to create music can be sustained financially. As more and more platforms for music consumption and discovery have emerged, TuneCore has helped play a role in countless careers by delivering 100% of our artists’ sales revenue month after month. That money may have gone towards rent, instruments/gear, touring, recording or simply eating. Regardless, this figure sends a message that independent music is stronger than ever.

Now, as we count down to the big day (and you can follow along on our website, where a live ‘ticker’ lives), you’re invited to get in on the fun and show your TuneCore Billion Dollar Pride.

If you head over to our Billion Dollar Club page, you can start the celebration by getting your very own Facebook badge and flash your membership credentials. See some examples below:

Once you click “Get The Badge”, a preview will be generated from whatever Facebook account you’re logged in from, and voila – you’ve got a new profile photo!

Want more? We here at TuneCore know that being featured on Spotify playlists is in high-demand these days. Over the next couple of months as we rally to the big financial figure, we’re giving you the chance to be featured on our TuneCore Billion Dollar Club playlist – and we’ve made it pretty easy:

  1. Find your release on Spotify, choose the song you’d like to be featured, and hit play on your mobile device (make sure your cover artwork is visible);
  2. Grab a screenshot of your music playing and upload it/share it via your Instagram account;
  3. Tag your Instagram post with the hashtag #TCBillion.

That’s it! We’ll be updating the Spotify playlist regularly, so keep your eyes peeled for your track in coming weeks. And while you’re at it, be sure to support your fellow indie artists by following the Billion Dollar Club playlist.

As thrilled as we are to hit this major milestone, we know that it couldn’t have been done without YOU, the TuneCore Artists of the world. Let’s continue to show the world that independent music is here to stay. Happy celebrating!

Your Music Was Added to a Popular Spotify Playlist…Now What?

[Editors Note: This article was written by Sam Friedman and originally appeared on the Soundly Blog.]

 

It’s 2017, and album sales are sinking to historic lows. CDs are becoming obsolete. Even digital downloads are plummeting. But people are listening more than ever — they’re just streaming. The music-publishing industry is changing fast. The Recording Industry Association of America (RIAA) reported that in 2016, streaming services were responsible for more than 50% of revenue earned in the music industry today. And the biggest player of them all is — you guessed it — Spotify, with an unbelievable 50 million paying users.

Spotify is known for its “discover” features, most specifically its playlists. Whether it’s “New Music Friday,” “Today’s Top Hits,” or “RapCaviar,” many of these playlists have millions of followers. If your music gets added to one of the biggies, that’s about as close to a Willy-Wonka golden ticket as you’re going to get in the streaming world. Overnight, your track can soar from a few hundred plays to tens of thousands.

Today, it’s just as important (if not more so) for indie artists to try to get their music featured on Spotify playlists as it is to get press coverage. Obviously, both are optimal, but Spotify can generate some serious revenue, especially if the artist owns the music.

And beyond getting paid, it exposes your music to thousands of new listeners. In many ways, it’s not unlike opening for a huge artist in front of a new audience. Spotify often curates its playlists based on genres or moods, so when your song comes on, it’s usually because someone was looking for or listening to a song like yours. But as much as artists (and labels) are competing for features, not many of them have a plan for when that magical moment happens.

Personally speaking, I didn’t even know my song was featured until an A&R rep reached out to me to talk about my music, mentioning he found me on Spotify’s “Fresh Finds” playlist. I had no idea what he was talking about, but I checked my Spotify plays and saw that one of my tracks, which previously had less than 1,000 plays, had suddenly increased to nearly 40,000! I had no idea what to do next other than just feel giddy that people were discovering my music. In reality, there are several important steps that every artist should take when his or her music is featured in a Spotify playlist.

Promote Your Feature

First things first: if you do get featured on a playlist, treat it like a good press feature and share that thing! This is a good time to do a sponsored social media post with a link to your song on Spotify. You should already budget for promoting your music on Spotify, but after your song is featured on a playlist, make a custom post and bump up the awareness. Be sure to share the playlist itself, too, not just your song.

Thank the Playlist Curator(s)

You may have to do a little research to find the names of the playlist curators, but that’s what Google is for, right? Get to stalking! If you can, find their emails, send them a genuine thank you, and establish a relationship. It’s also a good idea to find their Twitter handles and tag them when you share the playlist.

If someone out there likes your music enough to put you on a playlist that literally thousands of other musicians are dying to be on, chances are he or she is going to be open to hearing from you. Capitalize on their interest, and make a connection as soon as possible.

Search the Charts

Even if your song is added to a small playlist and you only get a modest bump in streams, the rate of growth can be enough to earn some chart action. Search Viral 50, Spotify US, Spotify Global charts, etc. Making it onto one of these is a huge opportunity to shine.

It’s also a great way to encourage your fans to share your song. People always like to help something grow. Ask your fans for their help, and update them every time you move up a notch.

Check Other Playlists

When a song is added to a big playlist, there tends to be a domino effect. You can typically find out which playlists feature your song under the About portion of your Spotify artist profile. Search daily, but also actively go hunting. Every Friday, check the “New Music Friday” playlist. Every Wednesday, check all of the “Fresh Finds” playlists.

Remember, each playlist that features your song is going to grow your audience and is worth raving about. In addition, people will find your music and add you to their smaller playlists — thank them.

Use Data to Build Your Press Kit

Take the data from your playlist feature — number of streams, cities where you’re most popular, etc. — and add it to your press kit or EPK. Today, new artists are introduced with press quotes and their streaming data if it’s impressive. Similar to a good quote from a reputable publication, notable streaming data helps sell your music to prospective bookers, record labels, A&R execs, etc. and is powerful ammunition to build your career.

Reinvest Your Earnings

Various studies report that the aggregate net average per stream is around $0.005 depending on how much of your music you own. It takes a couple months to get paid, but make sure you have a plan ready for how to reinvest that income back into your music.

For example, stash a certain amount of that money away for promoting your next single with Instagram ads and sponsored Facebook posts. Using your streaming money for cocktails over the next five weekends might not be the best investment to help keep your music career growing.

Keep an Eye on Your Stats

Obviously, you should pay close attention to your streaming stats, but watch your overall numbers on other platforms like Facebook and Instagram along with other streaming services like Apple Music. Unfortunately, people streaming playlists that feature your song doesn’t automatically mean they’re becoming fans — they’re just being exposed to your music. Look out for people commenting on your pages saying they found you on Spotify. Those are the fans you’re going to want to nurture and build a relationship with.

Another helpful stat to track is where people are listening. If you’re popular in Sweden, for example, plan to include that territory in your next promotion, or possibly think about planning a tour there. Spotify insights are crucial in helping you target new fans and nurture existing ones.

Pitch to Other Playlists

Now that you’ve been featured once, use that as an angle to bolster your single for inclusion on another playlist. When you’re pitching, mention your success and how your track is growing. Remember, a lot of Spotify is about credibility. People tend to only pay attention when you’re on the rise. Capitalize on that and keep pitching. Singles die off fast these days, so keep extending the life of your track until you release the next one.

If you feel overwhelmed by all this data gathering, that’s because it’s designed to be complicated. There are over 900,000 distinct royalty streams that artists around the world have access to, and between 20-50% of royalties generated never make into these artists’ pockets.

June Industry Wrap-Up

Spotify Tests “Sponsored Songs” and Expands Concert Listings

In lieu of traditional audio ads that ‘freemium’ tier users of Spotify hear during a given listening session, Spotify is testing a new process that would allow artists and labels to pay for placement of their song – thus monetizing the free listening associated with this kind of membership. This opens up the potential for artists to to secure a place on playlists, which have soared in popularity among subscribers of all kinds over the past couple of years.

Users of the ad-supported tier will have the option of opting out of this test; and Spotify has confirmed that even if the test is successful, this feature will only remain on this tier. Relying heavily on its plethora of data, Spotify will target sponsored song placement based on listening habits.

While sponsored songs’ likeness to the traditional ‘payola’ models of old terrestrial radio is up for debate, it does represent a shift in how Spotify manages its ‘freemium’ platform and drives revenue from those still unwilling to subscribe for a monthly or annual fee. Spotify has remained one of the few popular streaming platforms to offer a free listening tier, and there has long been speculation around whether or not the company would be willing to eliminate it; the ‘freemium’ model is a key differentiating offer when compared to its growing and formidable streaming rival Apple Music.

It remains to be seen how this will be rolled out and made available to independent artists, but if it is made reasonably affordable and accessible to music makers outside of the label system, they could stand to benefit from the feature by reaching new listeners who are more likely to tune into a ‘sponsored song’ then a generic advertisement.

Spotify also announced that in addition to its partnerships with Ticketmaser and digital ticketing platform SongKick, users will now be able to access artists’ upcoming tour dates via a collaboration with Eventbrite and AEG’s AXS. This means more hometown venues, more touring territories, and more opportunities to promote local live experiences for fans.

LANDR Celebrates 1 Million Users

TuneCore’s pals over at LANDR – the tool that allows independent artists to instantly master their tracks at an affordable rate – have hit a major milestone: one million users! LANDR has continued to offer a great solution to artists hoping to polish the sounds of their tracks while lacking a robust mastering budget.

Throughout most of June, LANDR partnered with TuneCore Artist Chance the Rapper, donating $1.00 for every user that masters a track Chance’s Chicago-based “Social Works” Music Academy, as well as 10% of all purchases. We always love to see great brands connecting with great artists, and the charitable element of this arrangement only warms our hearts more.

Google Play Music’s New Release Radio Feature Launches

No matter what music streaming platform your fans dig the most, (and remember, we help you get your releases on a lot of ‘em!), we can all agree that they should be aware of new releases each week. After all, with so much music being digitally released each year, listeners can feel a bit overwhelmed, and it helps to have a little curated direction when it comes to being alerted about the latest and greatest.

Much like Spotify’s “Release Radar” or Apple Music’s “My New Music Mix” features, Google Play Music announced this month that it’s now offering a feature for subscribers called “New Release Radio”. It’s essentially, according to the Android Authority blog, “a playlist that offers up the latest new release and is actually updated on a daily basis to ensure that you’ve always got something new to listen to.”

As personalized, data-driven playlists and features continue to increase in popularity among streaming platforms, Google’s New Release Radio is a welcomed addition. We look forward to seeing how TuneCore Artists can make their music more discoverable to more fans.

ASCAP and YouTube Strike a Performance Rights Deal

In an era in which artists and songwriters have been forced to be more vigilant when it comes to collecting digital royalties, video streaming giant YouTube and performance rights organization ASCAP have reached a multi-year agreement for public performance rights and data collaboration in the U.S. This comes as a sigh of relief to many who have been seeking ways to ensure that royalties are being paid to songwriters, composers and publishers when their works are streamed on YouTube.

ASCAP CEO Elizabeth Matthews says, “This agreement achieves two important ASCAP goals – it will yield substantially higher overall compensation for our members from YouTube and will continue to propel ASCAP’s ongoing transformation strategy to lead the industry toward more accurate and reliable data.”

Good news for TuneCore Artists who are affiliated with ASCAP: this new deal will allow the two parties to address the issues around identifying and compensating songwriters using the extensive amount of data they have available. This, in general, is also another important step towards creating a system within the digital music economy that holds platforms and rights societies responsible for proper royalty payments.

Tips For Getting Your Song On a Spotify Playlist

[Editor’s Note: This blog was written by Janelle Rogers, the founder of  Green Light Go Publicity, a music PR firm which helps up-and-coming musicians reach their audience.]

 

You’re absolutely certain you want, no, you need, to get on an official Spotify playlist. The problem is you’re not sure how to reach the elusive curators and you’re struggling to get past 50 followers on Spotify.

Asking to be on an official Spotify playlist in that case is somewhat the equivalent of wanting to be on the cover of Rolling Stone when the only show you’ve played is the local dive bar on the seedy side of town.

Don’t despair. It doesn’t mean it can’t happen, but it does mean you’ll have to put in a little elbow grease to build up to it. Just like the mailroom guy has to work through a multitude of career levels before becoming manager, you’ll have to create some momentum to reach your official Spotify playlist goal.

Here’s a few simple steps that are within reach no matter the level:

1. Get Verified

The first thing you should do is get your Spotify band profile verified. This does a few things. It gives you credibility and shows you take your band seriously. It can also help with Spotify algorithms which prioritize verified accounts.

Lastly it can help you get noticed by Spotify influencers, including those who create unofficial playlists, but are influential nonetheless. You can find the five simple steps to get verified on Spotify here.

2. Work Unofficial Spotify Playlists

The best way to reach a goal is to start where you are. You may want to go straight to being featured on an official Spotify playlist, but the truth is that you’ll most likely need to build up to where a Spotify curator will pay attention. The good news is that there are a lot of unofficial Spotify curators who will be more open to featuring bands who haven’t yet built a larger following. At this stage in the game, Spotify curators, both official and unofficial, are heavily guarded and extremely elusive.

Start with the ones who want more followers and help brand them by asking your followers to follow them. In your head you may think they’re not worth the time. Instead think about not where they are, but where they could end up. Isn’t that how you would hope playlisters would think of you?

I can still remember when Alex with Consequence of Sound reached out to me to purchase a $25 ad on his site. Nobody knew who the blog was then, but now they’re one of the top blogs. And almost every band who comes to us for music PR at Green Light Go asks to be featured there. You never know where someone will go so treat them with the kind of courtesy and respect no matter what the level.

3. Promote Spotify on Social Media Platforms

If you want to increase followers and awareness with Spotify influencers, you’re going to need to increase your marketing efforts on your social media. Make sure you have links to your Spotify profile in your about sections. Also, once or so per week ask fans to follow you. But don’t just ask them to follow you without giving them something new.

Be strategic by offering fresh content whether it’s announcing your single release, album release or creating a playlist with new songs. Also be sure to promote the playlists of influencers you want to include you in their playlist. Especially with those who don’t yet have the following yet, this can go a long way and allow you to get in on the ground floor before they make it big.

4. Promote Spotify on Website

Just like you promote your social media on your website with Facebook and Twitter links, you should also include Spotify anywhere you can. They have a great tool to create a follow button so fans can follow you straight from your site. In addition, you should include icons next to your other social media and also include a Spotify playlist so people can listen to your music. Lastly, include a widget to listen to the music you have available on Spotify.

5. Create Spotify Playlists

If you have yet to build a following or create relationships with Spotify playlisters, a good place to start is by building your own playlist including your music. To better your chances with Spotify aggregators, limit it to one song per artist (including your song), a minimum of 20 songs and give the title something catchy that is also searchable based on your theme. For instance, we have a playlist themed around indie folk, which we simply callIndie Folks. We also have an indie rock playlist we call, you guessed it, Indie Rocks.


The above steps can help you start breaking down the barrier to get your songs on Spotify playlists. Go ahead and get started by working on the achievable areas to make you more attractive to Spotify influencers.

New Music Friday: May 12, 2017

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

Follow Music Made Me – a Spotify playlist that’s updated every Friday with new releases from TuneCore Artists – stream it below!


2 Soon
Sy Ari Da Kid

Hip Hop/Rap, R&B/Soul


30 Seconds to the Decline of the Planet Earth
Jesu & Sun Kil Moon

Rock, Alternative


One With the Universe
Samsara Blues Experiment

Rock


Invencible
Black 
Guayaba
Pop, Rock


Everything Good Happens After Midnight
Tanner Patrick

Singer/Songwriter, Pop


Welcome to Fabulous Grc Lnd
Marco Pavé

Hip Hop/Rap, R&B/Soul


What’s It Gonna Be
Nathi & Alma Lake

R&B/Soul, Pop


Giving Up
Jake McMullen

Alternative, Singer/Songwriter


New Kids
Jerad Finck

Pop, Singer/Songwriter


Legs Crossed
Whissell

Alternative, Pop


All Biomes Okay EP
Shallou

Electronic, Dance


Eaters
Eaters
Electronic, Rock


Woman’s World
Estelle

R&B/Soul


You Don’t Know About Me
Ella Vos

Pop, Singer/Songwriter


Only Us

Paperwhite
Pop, Electronic


Young at the Bend
Born Without Bones

Alternative, Rock


Young Stunners
Junior Prom

Alternative, Rock


Layers Vol. 1
Heirsound

Alternative


Take Cover (Dark Versions)
Foreign Fields

Alternative, Instrumental


Covered A.R.T.
Alexis Roberts

R&B/Soul, Pop


Metaphor
Mt. Eddy

Alternative


Off the Burner
AdELA

Hip Hop/Rap, R&B/Soul