Get Started With Feature.fm

TuneCore has partnered an exciting platform, Feature.fm, that helps artists get their music heard. Offering a “digital ad platform” for musicians, Feature.fm lets you sponsor your already uploaded tracks from Deezer, SoundCloud or Youtube on stores, radio and major music websites worldwide, such as youredm, EDM Hunters, Tiny Mixtapes, 1001 Tracklists, PopMatters or HipHopnMore.

So what can Feature.fm do, and how do you get started?

There are three ways that feature.fm can help you get heard:

  1.    By playing your song to a targeted audience of Deezer users.
  2.    By playing your song to a targeted audience of people listening to the 8tracks Radio service.
  3.    By promoting one of your existing YouTube Videos, SoundCloud tracks or mp3 across various popular music websites and blogs.

The ability to create a campaign to promote your music to streaming stores like Deezer, or popular upload platforms like SoundCloud, make this an extremely worthwhile service in engaging your audience and music everywhere!

As one of the biggest streaming services, Deezer has 10 million active users, and offers its service in 182 countries worldwide. These millions of users are a huge opportunity! By generating more streams of your music inside a service like Deezer, you can drive trending activity, and start to rise up the Deezer charts – meaning  more exposure! As an additional bonus because TuneCore pays you 100% of revenue for your streams from Deezer, you will recoup some of the costs of your feature.fm campaign from the increase in streaming revenues you get from people hearing your music!

Once you’ve selected the song,  you will be asked how you would like to target your campaign – you can select locations, ages and genders. You then need to add some tags – genre, similar artists and flag whether or not your song has explicit lyrics.

If you’ve already distributed your music through Spotify, you can use the “similar artists” area to target similar artists based on data – but if not, then make sure you put in some well known artists here, so that you’re getting a broad pool of potential listeners. Targeting your music to the right audience is super important – be specific enough to hit the right people, but don’t be too specific – you want to get in front of as many potential fans as possible. If someone doesn’t like your song they can skip it so don’t worry. And if they skip before 30 seconds, you don’t get charged for the sponsored play.

Let’s take a look at the UK artist Karmah  to see their experience  using the service! They were specifically interested in boosting themselves on Deezer and selected that as their campaign focus with the song “I Ain’t Worried”. Now, as they are a UK band, their currency is in £, but you can use your own Local Currency (CAD$ £, €, $ etc…)

Above, represents the initial campaign creation process and then two days of activity. You can see that by spending £40 the campaign drove 2500 sponsored plays – so that’s more than 2500 potential new fans reached. One really interesting thing to note here is the “play sources”. You can see that almost everyone listened to the track on either an iPhone or Android phone. The number of Deezer users using the Deezer.com website is tiny by comparison. This is worth taking note of generally when you are promoting your music on social media (for example when using TuneCore Social Pro) – remember that the vast majority of people streaming your music will be doing so on a mobile device, and ensure that you are messaging appropriately.

In the image above we can see that there are 152 “engagements” – representing 6% of the people who listened. Let’s dive into bit more detail on that section.

You can see here that 81 people added the song to their “favourites” in Deezer while another 59 added it to one of their playlists – 140 people took an action related to saving the song. This means that new listeners are engaging with your music! By getting your music in front of a new fan with feature.fm, you may actually have started a relationship that continues for years!

Some more useful information that feature.fm gives you is a breakdown of the age and gender of the people who are listening to the track – but also the age and gender of people who engage.

When Karmah’s team created the campaign, they set some broad targeting criteria – you can be as detailed as you like here – the more relevant the data you put in here, the better the audience you will be targeting. The age range selected for the campaign is 12 to 40, and the locations are UK, USA, France, Ireland, and Canada. For Gender, the campaign targeted both female and male listeners.

When you look at the age and gender or people who heard the sponsored plays, you can see that females aged 18-24 heard the most number. This could be because of the “similar artists” that were used to target the campaign. The screenshot below breaks down the age and gender demographics of your audience.

Creating our first campaign with feature.fm took just a few minutes – and already we are seeing some exciting results…

For £40 (and remember, this is just a snapshot of two days in the campaign) Karmah not only got 2500 plays, but also 152 strong engagements as a result of people hearing and liking her music. She and her team also got some really valuable data about what kind of fan is most likely to engage with her music. All of this for just £0.26 per engagement – and with long term potential for those people who favorited or playlisted the track to listen again and again and again.

Karmah’s manager Jermaine from Public Sector Entertainment said, “Karmah already has a really engaged fanbase through SoundCloud, Twitter and Instagram – but we know that as her career develops the thing that matters most is getting out in front of new fans who have never heard her music before – feature.fm has allowed us to do that in a way I have not seen from any other tool. Creating our first campaign with feature.fm took just a few minutes – and already we’re seeing some exciting results. I will definitely be using feature.fm with other artists I manage. We made a small spend to test the platform, but I’m already imagining if this campaign keeps running. With a £100 campaign spend, that could be over 6000 streams, and more than 380 engagements… With £200 campaign spend it could hit more than 12000 streams, and possibly as many as 750 engagements – and we will see some of that spend come back directly through streaming revenues. Longer term I’m sure that the value of developing these new fans is sure to pay off.

Get started with feature.fm today – look for the link backstage in your TuneCore account and sign up using that link to get some free feature.fm credit to use in your first campaign.

iTunes Holiday 2017 Delays & Closures – Plan Ahead!

You read that right, folks! We’re already approaching the holiday season, and once again we’re here to remind you that it’s imperative to be prepared if you’re planning on distributing music during November and December. Like many of us, our pals at iTunes and other digital store partners take time off during the holiday, resulting in potential delays.

See below for some guidelines that’ll ensure you have a successful release just in time for the holidays:

  • In order for content to become available in iTunes and other stores between Friday, November 17th and Friday, December 1st you must upload and pay for distribution in TuneCore no later than Tuesday, November 7th.
  • In order for content to become available in iTunes and other stores between Saturday, December 2nd and Friday, December 8th you must upload and pay for distribution in TuneCore no later than Tuesday, November 14th.
  • In order for content to become available in iTunes and other stores between Saturday, December 9th and Friday, December 22nd you must upload and pay for distribution in TuneCore no later than Tuesday, November 28th.
  • In order for content to become available in iTunes and other stores between Saturday, December 23rd and Sunday, January 7th you must upload and pay for distribution in TuneCore no later than Tuesday, December 12th.

In order to make sure that you don’t miss the release date for your song or album, plan ahead and distribute your new music as soon as you can to avoid getting caught in holiday closings/delays. The earlier you get your new music on iTunes and other stores, the more time your fans will have to buy it!

If you’re not ready to release that album just yet, we always recommend releasing a single early to garner some excitement!

Regardless of how your fans celebrate the holidays, give them the chance to use your music as a soundtrack – distribute your holiday music today!

Wednesday Video Diversion: October 11, 2017

Happy Wednesday everyone. Time to divert your attention from whatever it was you were up to before reading this entry to kick back, relax, and enjoy some awesome music videos from our ever-growing community of TuneCore Artists. What are we celebrating this week? Well, did you know that on this day just a few years back in 2009, Barbra Streisand went to #1  on the U.S. album charts with Love Is The Answer? Yeah, that doesn’t seem like anything worth mentioning, until you realize that she’s the ONLY artist to have a number one album in the States in FIVE different decades. That’s why Barbra’s the queen!

Sharon Needles, “Battle Axe”


Lucy Cavalier, “Put You Down”


Rob $tone, “Holy Grail (feat. Malik Burgers)”


Tetrarch, “Oddity”


Robbie Williams, “Go Mental (feat. Big Narstie & Atlantic Horns)”


The Ace Family, “You’re My Ace”


Kado Barlatier, “Komplete Strangers”


Falling Through April, “Desperate Measures”


Trenton, “Ghost Runner”

Making That First Sale: 5 TuneCore Artists Sound Off

By Dwight Brown & Kevin Cornell

Jay Z, The Civil Wars, Nine Inch Nails, Ed Sheeran, Drake, Sara Bareilles, La Santana Cecilia, Joan Jett, Hunter Hayes, Boyce Avenue… What do they all have in common, besides having had their music distributed by TuneCore at some point?  They all had to sell their first single or album to start their recording careers.

Just like these successful musicians, you have to get started somehow. And when you finally make that first-sale, you’ll never forget it.

These 5 TuneCore Artists recently talked about their “First Time.” Check it out:

“I sent out emails to my fans letting them know if they set up a PayPal account and didn’t like my song, I would refund ‘em a dollar or $8.99 plus taxes, all to make my fans happy. I haven’t had to refund a song yet.”
KoBoogie (Hip Hop)

“I was a senior in high school and I had just released my first single. I remember anxiously checking my TuneCore account to see how many songs I had sold. When the report came in, I was blown away by the amount of support the community had shown.”
Dylan Russell (Country)

“I put my song “Dreamin” on iTunes. I was so excited, I told everyone at work. A sweet lady bought it. So exciting!”
John Scott (Singer/Songwriter)

“My first album sale made me feel like I was Michael Jackson… I ain’t a gospel artist, but when I saw that sale I was singing ‘Hallelujah, thank you Jesus & praise the Lord.’ It’s a good feeling when the time you put into an album gets rewarded with a sale.”
Great Grand Daddy (Hip Hop)

“Shortly after I began distributing music via TuneCore, I began performing at concerts, doing small tours, etc. After I finished my very first show, I was asked about my music, and it felt good to have people go in iTunes and have access to my records.”
Lmntry (Hip Hop)

When you sell your first single, EP or album it’ll be a euphoric moment you’ll never forget.

Making that first sale? You will get there. And if you remember that ‘first sale feeling’, whenever it was, share ’em with us below in the comments – don’t be shy!

6 Essential Tools for Indie Artists

By W. Tyler Allen

Being a DIY musician in today’s industry requires, work and hustle — but it’s possible. Straight up, it’s completely possible to become a successful independent artist in today’s digital landscape. How exciting is that?!

You can make it, but like any profession or task, you need tools. Throughout my career working with artists and management teams, I find that there’s a lot of tools out there that are simply overlooked, or just not known about.

Here are some items to add to your “tool kit” to ensure that you’re marketing and managing your work properly.

1. First, The Things You Already Have…

I find that often in the music industry, we are signed up for certain memberships or use certain programs, but we really aren’t using them to their fullest potential.

For instance, did you know that TuneCore offers publishing administration services, for a small one-time fee? With this service  they actively assist in the process of getting your work licensed in TV and film.  This is just one of many services that your distributor can provide for you. Do your research, as there is plenty more!

Similarly, is your music registered under a PRO (performing rights organization), such as BMI or ASCAP? It really should be. A PRO is how to ensure you’re getting actively compensated for your work.

But did you also know that PRO’s also have workshops, networking events and even pitch sessions? While some of these may require some travel, your PRO tends to do more than just look out for royalties. For instance, many PRO’s will have music supervisor sessions, where a supervisor listens to pitches and considers your music for placement in TV and film.

Your distributor may also offer conferences, speaking series, or even concerts. Look into these events — and see how they can benefit you.

Research the tools you’re already using and see how you can ensure you’re optimizing them.

2. Buffer and/or HooteSuite

I believe that artists should tweet and post in real-time. Scheduling too much of your content can come off as impersonal. However, you also want a consistent presence. So I do recommend looking into scheduling programs such as Buffer or HooteSuite.

These are especially useful for when you’re touring or busy recording — however, I find them the most useful for certain “pieces” of content. A good content mix, which I’ve discussed before, is about 70% branding, 20% personal posts and 10% sales posts.

A scheduling tool can take care of those occasional promo posts, or brand building posts — so you can focus on simply interacting with others, and using your social channels as you normally would.

Buffer and Hootesuite are two of the more popular platforms, however, there exists dozens of similar outlets. I prefer Buffer as it automatically posts during your customized “peak hours”. So you simply schedule, and it posts automatically during times that are the most active for your follower-base. This feature is also optional as you can schedule whenever you’d like.

I also dig Buffer as it automatically pulls photos from links, where as with HooteSuite you have to manually insert the link.

HooteSuite, on the other hand has integration with Instagram, and if you’re a manager or agency, you can manage multiple accounts for free — and an unlimited amount for only $10 a month.

Regardless of how you go about handling your social media, a scheduler is key to having a solid content mix. It allows you to consistently have a social media presence even when you’re on the road, touring — or maybe just not feeling up to it that day.

Although, remember that you need to schedule a mix of content — so, re-share your videos, but also throw up new music you like, or local events you want to check out. Be dynamic — but also, with a scheduling tool, you can also remain consistent.

3. Canva

I always recommend an artist hires a designer for any kind of complex design campaign. This might be an album cover, or a banner for a website. However, images go beyond that — artists need visual content on their social media channels. Images always do better than text posts — so, little things like “Coming Soon” graphics, simple show reminders, or even graphics with your lyrics on them can go a long way.

However, these aren’t really worth investing in a designer, especially when tools like Canva exist. Canva allows for simple graphics, and also gives templates that include dimensions for certain social outlets, as well as text tools. It doesn’t have great “photoshop”-level editing functions. But it does allow you to quickly edit a photo, as well as add in lines and other tools to really create some compelling and simple social media (or blog) graphics.

I highly recommend you check Canva out if you need a quick image boost on your social media.

4. Boomerang

Boomerang is one of my secret weapons. Boomerang allows Gmail users to schedule emails — while this might seem like a small feature, it’s actually huge for artists who want to pitch press, but don’t have access to a professional email tool. Sure, you can use MailChimp for this, but email inboxes register it as as a “marketing” program, so it goes to a “promo” or even a spam folder.

To use Boomerang, first, I activate up Gmails “canned response” feature. This allows you to quickly pull up pre-written text without having to go and copy/paste. That way you can tweak a pre-written pitch, quickly.

(Note: Always tweak your pitch, state the writer’s name, tell them how you found their info.. make ’em feel special. This is key.)

Then, you simply go to the Boomerang icon, that now appears in your email window, and schedule it! You can schedule a certain amount a week for free, or for a small fee you can schedule a larger amount. It’s certainly worth the cost.

I even have access to major PR databases and scheduling programs, but I still find myself using Boomerang for the scheduling aspect. I simply feel that it’s easier to tweak the pitches in Boomerang, and make them more personalized towards the writer. Rather than just launching them all out in bulk.

This is also good for artists with small media lists, or who just want to send pitches out to a few key people before a launch.

Bonus Tips: Searching for writer emails? Use outlets like ZoomInfo for press contacts — another good way? Google ’em. Seriously, try searching a writer’s name and you’ll be surprised with how often you find some form of contact info.

5. Google Drive

If you’ve worked for any agency, start-up, or company with a lot of moving parts — you may be familiar with project management programs such as Slack, Trello, and BaseCamp. These are all great tools, and I’ve used them with a few labels — however, they’re only really necessary for large teams with numerous projects.

So… if you have an in-house PR team, booking agent, a designer, an inventory specialist and a manager — then sure, use these programs! But if you’re reading this, you’re likely a team of less than 5 folks and having project management tools may be a bit overkill.

While I’ve used these tools with large management teams and indie labels, most of my clients work directly off of Google Drive. Google Drive is just like Dropbox, though since it’s cloud base — it’s a bit easier to navigate and edit documents in real-time. Here’s what I use in Google Drive:

  • Google Drive Folders

Obvious, but great for separating out photos, PR documents, tracks, and organizational documents.

  • Google Sheets

This is my go-to tool for weekly status updates. I have columns for “Task”, “Status”, “Next Steps” and “Responsibility”. Then we work with the team (managers and/or artists) to fill out each item.

I also use Google Sheets to keep up with media lists, budgeting, track what writers I’ve pitched, venue contacts and more.

  • Google Docs

Another obvious but good tool is the Google Doc. Google Docs allow for one document to be shared with your team for collaboration. So, this could be a marketing plan you’re working on with your manager, or it could be a social media content calendar.

It’s a great tool to create a document, and have a team give insight and feedback.

6. Good Ole’ Fashion Knowledge.

Hey! I know you wanted some hacks and quick tips, but I can’t stress this piece enough. Simply, educate yourselves.

One of the largest ways artists step towards failure is by trying to rush success. This might be going broke paying for sketchy promo deals, or maybe just giving up because they aren’t seeing results soon enough. However, the real success comes in understanding the industry. It goes into knowing what makes a good pitch, how to network, what makes a good social media presence.

You might say, well — I can have a PR team handle that. Yes! But… how are you going to know if they’re doing a good job? How do you know if your manager is doing their par? If you don’t understand what goes into these two arenas, you can’t gauge their productivity.

Recently, I started offering musicians my Artist Launch Kit which, instead of blindly pitching on the artist’s behalf, I give them all of the tools they need to pitch press and operate their brand. This includes a series of pitches, an EPK, a custom media list, as well as a marketing plan.

However, it goes beyond working directly with folks like me. TuneCore’s blog has become a great resource for artists, same with HypebotSonicbids, and more. There’s also some incredible social media influencers out there who talk about music marketing (without trying to sell you something too often.)

Read blogs, connect and network with folks in the industry, education is everything, especially as our industry continues to grow.


w tyler allenAs a music marketing strategist, Tyler Allen works with an extensive array of artists, labels, music tech, and music retail entities. Tyler began his music industry career with Sony Music Entertainment and RED Distribution, as well as the advertising industry. He is dedicated to giving veteran artists the tools to preserve their legacy, and new artists the tools to begin theirs (as well as everything in between). Learn more about Tyler Allen’s music consulting and background on his website here.