How TuneCore Artists Are Using iTunes & Google Play Pre-Orders to Their Benefit

You already know TuneCore is your go-to resource for getting your music live worldwide in 150+ stores online, but what you may have overlooked was the option to set up a pre-order for your latest release on iTunes and Google Play. These two popular stores allow artists to put their album, single or EP available for sale in advance of their official release dates in order to build excitement and engage their diehard fan base.

Two great aspects of iTunes pre-orders are Instant Gratification Tracks and Pre-order Pricing. “Instant Grat” tracks are delivered immediately to fans who purchase the pre-order; these songs are also available for purchase as an advanced single. Pre-order pricing is an option to offer a release at a lower price in advance of release date, encouraging early purchases. Listen: we could go on and on all day about the benefits of setting up a pre-order for your next release and the facts you need to know about beforehand, but why not take it from your fellow TuneCore Artists? We invited a handful of artists, labels & managers to chime in and offer their thoughts on setting up pre-orders…

“TuneCore and YouTubers are the two mediums that makes it possible for me to be an independent musician. They give me the tools to build an audience and the freedom to connect with my fans in my own way.

Pre-order sales are key because they build anticipation for a release. Just like movies use movie trailers to build hype, an album pre-order gets fans excited. Also, the early release of a track or two on that pre-order gives expectant fans a taste of what this new album is going to sound like.

The hardcore fans – the ones that unite themselves under a self-proclaimed name (mine call themselves Stirlingites), or the ones who want to support your art just as much as they want to have the art – want to be a part of the experience as much as possible. If they feel they are getting an early piece of the album before its even officially released to the rest of the world, then they will be there to get it.”
Lindsey Stirling, Electronic

“Bottom line, you want to create awareness and excitement for your new album before it comes out so you can have a big first week of sales. And a big first week can generate even more excitement. Having your album on the iTunes Store as a pre-order makes it look the same as many of the major label artists, so to your fan base you will be perceived in a similar light. Sometimes it’s that perception that is enough to help create more awareness as people pass your music along via the iTunes links and word of mouth. Plus, the longer its up as a pre-order, the more potential pre-orders you’ll get which all count as first week sales. To me, it was a no-brainer doing the iTunes pre-order with Tunecore. It was easy and very cost effective.”
Brian Culbertson, Jazz/R&B

“Implementing pre-orders for releases have played an important role in evaluating the effectiveness of the marketing campaigns for releases. This allows us to adjust marketing strategies in real time.”
– Michael Cammarata, Manager, Heffron Drive, Big Time Rush, Jai Waetford

“We recommend for every independent artist to choose the pre-order option for their next single or album. For us, it generated momentum pushing our album into the Top 10 Hip-Hop chart on iTunes before we even released it, as well as giving our fans a gratis track as an incentive.

We do not have a label or a big budget for our album but with the tools provided by TuneCore, we were able to look like we did.”
Social ClubHip Hop/Rap

“The decision to use TuneCore for our Monstercat 019 – Endeavour album was an integral one. We’ve found that from the time we announce the release date, maintaining excitement all the way through the release day is key. Teaming up with TuneCore for our pre-order of the album allowed us to keep that buzz going which in turn had a clear translation into sales. Their effective and stress-free system to set up pre-orders allowed us to shift our attention to other key elements of the campaign, and consequently have a successful album.”
– Conor Systrom, Monstercat Records

“Setting up a pre-order through Tunecore was one of the things that helped my album’s first-week sales be as successful as they were. We released a single with the pre-order, and the excitement from that drove people to the iTunes store to pre-order the album. Thanks to TuneCore for always coming up with new things to help us indie artists.”
Thi’sl, Hip Hop/Rap

“A pre-order is a really awesome way to get your fans stoked for the record. It’s also a great way to gauge how your upcoming sales will look. It’s always awesome to give your fans a song or two before the album is out so you can get some feedback!”
Rajiv Dhall, Pop/Country

Setting up an iTunes & Google Play pre-order for your next release is easy and painless – we promise! Sales from your pre-order impact your release date sales and could drive you up iTunes sales charts increasing your presence. Learn more about how you can generate excitement for your next album, single or EP here.

Don’t be afraid to take this time during your pre-order to take advantage of the TuneCore SoundOut service to gauge fan reaction to your release. This might influence what songs you focus your campaigns around.

New Music Friday: July 28, 2017

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

Follow The Billion Dollar Club – a Spotify playlist that’s updated every Friday with new releases from TuneCore Artists – stream it below!

Tremendous Sea of Love

Passion Pit
Alternative, Pop

Loves Just a Feeling (feat. Rooty)
Lindsey Stirling

Dance, Electronic

Lloyd Banks

Hip Hop/Rap

LYD (Love You Down)

Pop, R&B/Soul

Matt McCormack and Gene Simmons


Is It Over
Charlie Korman
R&B/Soul, Pop

Video Games
Dylan Diamond

Pop, Electronic


Hip Hop/Rap

From Dusk Til Dawn (Side A)
Baby Rose


Find It

Alternative, Electronic

Diary Of J


Holy Water Boyfriend
Brave Town

Rock, Alternative

The Jeff Sessions
MC Lars

Hip Hop/Rap, Alternative

In Your Corner
Ella Vos

Pop, Electronic

The Boy Who Cried Wolf

Folk, Singer/Songwriter

Living Now

Alternative, Pop

Use Me

Pop, Electronic

It’s Happening
Magic Bronson

Alternative, Dance

Black Butterflies & Deja Vu (Acoustic)
The Maine

Alternative, Rock

Wednesday Video Diversion: March 8, 2016

Another week, another Wednesday. Whether you’re scratching your head as to how it’s already Wednesday or you’re pounding your head off of some hard surface because it’s only Wednesday, we’ve designed this weekly blog to take your mind off of it all! So rejoice and enjoy these curated TuneCore Artist music videos:


Melissa Sandoval, “Movin”

Leezy, “Roll (feat. Smoove)”

Lindsey Stirling, “Love’s Just a Feeling (feat. Rooty)”

Sweetmates, “Woof”

LUUNA, “Soap”

Kirk Taylor, “Let Me Believe (feat. Caleb Thomas and Jonathan Frazier)”

Garren, “There She Go”

The Weeks, “Steamboat”

Jenna Torres, “Heart On Wheels (feat. Richard Turner)”

New Music Friday: February 10, 2017

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

Follow THE NEW – a Spotify playlist that’s updated every Friday with new releases from TuneCore Artists – stream it below! 

miriam tamar
Miriam Tamar

Dance, World

evil triplet
Evil Triplet


sarah darling
Dream Country
Sarah Darling

Country, Singer/Songwriter

fortunate youth
Fortunate Youth
Fortunate Youth

Reggae, World

mr criminal
Palm Trees & Sunsets
Mr. Criminal

Hip Hop/Rap

heffron dr
The Slow Motion EP
Heffron Drive

Alternative, Pop

Boy With the Flair (feat. Chris Sabo)


sir her too
Her Too

R&B/Soul, Singer/Songwriter

alien uncovered
Handle It
Alien Undercover

R&B/Soul, Pop

opus orange
Moon River (feat. 
Opus Orange

Singer/Songwriter, Folk

logan mize
Ain’t Always Pretty EP
Logan Mize


lindsey stirl
Hold My Heart (feat. ZZ Ward)
Lindsey Stirling
Dance, Electronic

no surrender
No Surrender No Retreat
Various Artists

Hip Hop/Rap

Fractures (feat. 

Electronic, Dance

keegan allen
Million Miles Away
Keegan Allen

Pop, Alternative

future villains
Wild Flower
Future Villains

Rock, Heavy Metal

marc scib
Summer Clothes
Marc Scibilia


New Music Friday: December 2, 2016

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

Follow THE NEW – a Spotify playlist that’s updated every Friday with new releases from TuneCore Artists – stream it below!


Electronic, Dance

Spotify Singles
Lindsey Stirling

Pop, Dance

Maybe They Were Wrong
Ryan Caraveo

Hip Hop/Rap

I Need You Here
A Summer High

Pop, Rock

Oblivion (feat. Rya Park)

Electronic, Dance

Freedom Fry

Alternative, Folk

Human Cannonball EP
Deal Casino

Rock, Alternative

Glowing Cities On the Horizon
Gaslight Disco

Alternative, Singer/Songwriter

Leaves In The Pool
The Holdup

Reggae, R&B/Soul

Jubilee Year
Curtiss King & Oh Gosh Leotus

Hip Hop/Rap, R&B/Soul

Deep End
Deep End

Alternative, Rock

First To Know
The Rebel Roads


Wednesday Video Diversion: October 19, 2016

Happy Wednesday! In an ongoing effort to make sure you’re not getting too bored or sleepy in the middle of the week, we’re back again with another round-up of great music videos for your visual and listening pleasure courtesy of TuneCore Artists:

Lindsey Stirling, “Prism”

Split Single, “Fragmented World”

Dean Brody, “Bush Party”

The Last Ten Seconds of Life, “Little Black Line”

Ibn Inglor, “Not My King”

Charly Bliss, “Ruby”

Icon For Hire, “Supposed to Be”

Belly Belt, “If You Like To Dance”

Kevin Devine, “No History”

Vandoliers, “Wildflower”